Yawn…….. Most people yawn when they see it. Jakob Nielson calls it blah-blah text. That is, a block of words that users skip when they arrive at a page, most typically the homepage. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists or hypertext links.
Yes you heard me. People aren’t reading your content. They have far more important things to do. So What Are People Doing When They Go To Your Website?