I have a confession to make. You should not hire me to do your SEO.
There are plenty of other people that know a lot more than me.
They know a lot more about link building.
They know a lot more about the technical stuff.
They know a lot more about ecommerce.
They know a lot more about local business SEO.
They know a lot more about rich snippets and schemas (WTF)?)
So why on earth would I say that?
My zone of genius lies in keyword research, blogging, and knowing how to craft blog posts and using WordPress for maximum SEO impact. I know how to get you to tap into your ideal client to figure exactly what they’re searching for online. These are the areas where I can really help you thrive and turn things around in your business.
Because that my friends is what SEO is really all about – figuring out what’s going on inside the mind of your potential clients. Forget the short-term SEO gimmicks and fads, and the thousand dollar plus monthly packages, this is what real SEO is all about (and what most others don’t bother to teach you).
I am NOT the Walmart of SEO where I do everything. I’m a specialist in keyword research, blogging and WordPress. SEO is also a bit like photography – you specialise in certain genres. Whether you’re a portrait, natural light, fashion, black & white or child photographer, there’s usually no one photographer that does everything. They specialise and become an expert in one or two particular areas. That’s me in SEO. My niche is for blogging SEO on the WordPress platform.
So I’m not for you if you don’t really want big change in that area. If you’re comfortable with where you’re at and you rather not have your business skyrocket, then please don’t hire me.
Yes backlinks are important. A link from another website is a vote of confidence about your website.
Yes having a site map is important too. It gives Google a heads up about the content on your site.
And yes social media is becoming more important too. Although it’s still not 100% clear how much impact social media is actually having on search engine rankings (depends which “guru” you listen to).
What is certain is that if you create quality, original on a consistent basis you will be rewarded with more organic traffic and high rankings from Google.
And how do you create quality content on a regular basis?
Through the power of blogging and content marketing.
My SEO model
My SEO model is based on blogging. That’s why I called my SEO coaching program Get Your Blog Read By Millions.
My SEO model is based on creating original, pillar content from specific words and phrases that real people are actually searching for. It’s not about creating another ho hum blog post that’s been written 150,000 times before.
My SEO model is based on fundamentals that can survive any Google update and have and will continue to stand the test of time. Not going out rigging up all your inbound links with the same anchor text or the latest flashy plugin that will create you a 1000 spammy backlinks in 24 hours.
My SEO model is based on the things you have direct control, which is your content and the things you do on your website. You can’t force or control what other people do. It’s hard to get backlinks – you have to earn them and convince other people your content is worth sharing. So work on the things you do have ultimate control of – your content and let the backlinks happen naturally.
So who is responsible for creating this epic, quality content on a consistent basis?
Of course, it’s YOU!
If you’re not prepared to do that, then please don’t hire me. I only want to work with people that are committed to growing their business.
Why blogging should be an essential part of your marketing efforts
Blogging is such a powerful strategy to help grow and support your business. It allows you to showcase your authority and expertise on a particular topic and directly tap into what people are searching for. It also allows you to answer people’s questions and solve their problems.
The other hidden benefit is that people don’t know what they don’t know. Online marketing should not be about convincing people to buy your stuff, it’s about informing people. It’s about educating people. That’s why content is the currency of the web.
Your ideal client could have a problem they don’t even know they have. You can’t convince someone to buy something if they don’t even know it exists. So how can you make people aware they have a problem they don’t know they have? The answer is blogging. Or tell them in a video or podcast. You need to let them know. Awareness is the first step to change.
For example, my sister has celiac disease. Before she was diagnosed, her symptoms included diarrhoea, constipation, nausea, vomiting and fatigue. She did not suspect for one moment that she had celiac disease. The thought never entered her mind and she had never heard of the disease before. Now fatigue is linked to many other illnesses and conditions. How can a health or nutrition coach get people to link the two together? They could create a blog post called “How Fatigue is Caused By Gluten” or “7 signs you may have celiac disease (and what to do about it).” Create content that educates people. People don’t know what they don’t know.