***Currently not accepting any new applications or clients until further notice.***

Put me on your team to work with you to stop mindless blogging and escape the constraints and pressure of the editorial calendar.

Let me help you create high quality content that’s valuable and leads to more traffic, subscribers and sales…all while helping to build your brand at the same time (because Google has a thing for brands).

Entrepreneur Neil Patel (best known for his work in digital marketing, and as the cofounder of KISSmetrics, Crazy Egg, and Quick Sprout) says:

“You have to create content so much better than your competition that you really stand out. There’s no point at all in generating mediocre content.”

Yet every day too many people continue to create content that goes unnoticed.

They create content based on hunch and hope - content they only think will do well without first validating that there is an audience for a given topic first.

If there's any advice I can give you, it's this:

You will never have success with SEO unless you create outstanding content.

In other words, to rank in search you need a great piece of content.

You will not stand out if you continue to regurgitate mediocre content that blends in with everyone else (including your competition).

Because there’s a BIG difference between “great content” and The Right Content.

Take a look at this:

share results for Shae

See the top two posts?

They got shared over 500 times and are two of my highest performing pages to date.

Compare that to my bottom two posts that only attracted 20 or so shares.

Some people are lucky to get even 2 shares.

That's the difference between knowing the RIGHT type of content to publish compared to just writing "great content" that you only think will do well that goes largely unnoticed.

There’s a reason why most people struggle to generate traffic and convert that traffic into leads and customers.

That reason?

Just like my last two bottom posts, most content published today isn’t designed to maximize shares, traffic and customers (and, yes, that even includes most “great content”).

And you can’t build good, relevant links to your website unless you have at least one linkable asset.

That is:

You have to create content worth linking to.

Nailing these three vital metrics will make all the difference for you in the noisy, crowded online world.

I know that you’re a passionate and driven entrepreneur and building your brand and authority is important to you.

I’m here to help people like you to enhance your position as a thought leader and more importantly, to generate more search engine traffic to your website.

You’re already creating quality content but I want to show you how to take it up a level without that much extra effort.

There’s a pivot point that I believe you’re missing and I know with the quality of your brand that Google loves (which is something I know for a fact after attending the Search Love conference in the UK last year), I can help you take that next step.

This is a key marketing, visibility, lead generation strategy and eyeballs on website strategy that I have been perfecting this past year and now I want to bring it to you.

Because the most effective way to market your business right now is with great content.

It’s called the Content Cut-Through System.

It’s based on a proven system to create and promote content designed to maximize shares, traffic and customers.

And once you know what that difference is, and how to leverage it, you’ll be ahead of 90% of your competitors.

A key part of this strategy is to find proven topics that people already link and share to first, NOT what you think will do well.

In other words, you need to discover that that there is an audience for a given topic before you blog about it.

I can help you create a funnel that sends you more search engine and referral traffic by creating high quality, proven topic content that drives more traffic.

Once you have found those proven topics that you know people already love, it’s time to create a Power Page.

Power Pages are the new traffic drivers.

 A Power Page is a type of content that attract links, shares and traffic with relative ease. It also has a high likelihood of going viral.

In other words, it’s designed to be a link magnet to hopefully achieve first page Google rankings.

A Power Page needs to be built within a content framework with "share triggers."

This is about following a system with scientifically backed psychological principles that encourage people to share your content.

The idea with this particular strategy is to create a piece of content and then interlink that page to a relevant service or product page. That service or product page will see rankings increase due to the interlink with the Power Page.

That’s exactly what I did that saw my last two posts shared 335 and 195 times on Facebook alone compared to 6 and 15 times BEFORE I mastered the Content Cut-through System!

I’m on a crusade to STOP what I’ve termed “mindless blogging” because I know there’s better way to get qualified increased traffic to your site and a better use of your time.

If you care about building your brand and being a thought leader...

...if you’re sick of being dictated by an editorial calendar and publishing content week in week out and still not getting any traction…

...and you are ready to roll up your sleeves and master a new skill that can help you take your business to the next level, then you might be interested in working with me one-on-one to help you get more free search engine and referral traffic.

I can help you create content that will leverage your expertise and make you stand out from the competition (even if you’re just a one-person show).

Like Neil, I’ve discovered that one astounding piece of content has way more impact than 100 pieces of content that go unnoticed.

My core mission is to help you take the guesswork out of content creation and promotion and keep the overwhelm to a minimum.

And to keep you accountable along the way. I’m here to empower you to adopt this new skill, not to do it for you!

I’ll work with you to give you a systematic approach to creating content so you know exactly what to do next:

  • How to find sources of high traffic and tell those people about you
  • How to create a Power Power and promote it effectively

You will develop a deep understanding of the areas where you can improve your search engine traffic and either work to increase your ranking or your click-through rate (or both).

You’ll never worry about a Google algorithm update again.

My clients are established businesses and motivated entrepreneurs.

They know what they want:

To become thought leaders and to stand out in their niche.

The Good News Is…

Despite the fact that there is more competition than ever...

…there are huge opportunities waiting for you.

Most people are sleeping on content marketing in almost every niche.

Let’s do this...

Shae Baxter

I would love to show you how to leverage this fresh opportunity because I know that you’re an innovator and someone who is committed to long-term growth.

I have two distinct coaching packages to invest in, depending on where you are at in your business. They both offer significant support over a six month period and offer a blend of skype calls, weekly check-ins, email access and some ‘done for you components.

When we are working together, I'll be guiding you every step of the way so you can create high quality content with confidence.

You’ll soon be enjoying freedom from "mindless blogging" and the ability to create high quality content that gets shared and increases your visibility online so you get more people coming to your site AND more qualified leads.

As a result of you working with me, you'll never have that dreaded feeling of "what am I going to write about again?!"

You're in this to build a sustainable business. This is a sustainable blogging, content creation and marketing approach and I can't wait to share it with you!

At the end of the day, this isn’t really about SEO. It’s the step beyond SEO.

This is about quality content that gets shared and found so more people come to you. Although I do work with my own clients leveraging the SEO Framework and this continues to bring them great results, for those who are ready to go to the next level of visibility, I know the Content-Cut through System is THE strategy to adopt.

It’s the most valuable and powerful form of marketing and it’s right at your fingertips.

Click on the link below to complete a background questionnaire and to join the waitlist. The next intake is April 2016. Your investment starts at just $450 per month.

This program is limited to a total of 10 coaching clients at any given time, so space is limited.

Note for adult content or porn sites: Do NOT apply. The end! 

What People Are Saying:

Helene Scott

“Being someone who learns best by example, I LOVED that you showed how to do the SEO after they’d been written. That kind of hand holding and then example is brilliant.”

I am so grateful I found you Shae.

Within weeks, I've gone from clueless to confident on how to properly set up SEO on my blog posts, track (and understand) what's happening in my analytics, and how to purposefully match up my brand to my SEO.

Helene Scott / Business Coach & Mentor / HeleneScott.com

"Shae Baxter is like a secret weapon for entrepreneurs like me that write good content, but fall short when it comes to sharing it and getting it found."

Kylie Patchett

Before I worked with Shae, SEO was always something that I knew I SHOULD do but had filed in the too hard basket. I always felt like I would have to change my writing style or what I wanted to write about to please "the Google."

After going through Shae's SEO Coaching, I finally understand SEO.

She speaks lay people speak and has made SEO a natural part of my building community and offering the contribution of kick ass free stuff out in the world.

AND I didn't have to change anything really - just use those little known tweaks to create impact, and massively build reach and reputation.

In a nutshell, she's a "getting found online" guru! You should hire her!"

Kylie Patchett / Mind Money and Mojo Mentor / KyliePatchett.com

"Shae got my blog post to rank number 1 on Google."


Of the many things you taught me, the thing I love most was realising that creativity and SEO CAN work in harmony together.

I found Shae's coaching and training to be incredibly useful and practical. Illuminating. And Shae, you over-delivered like a boss. Way above and beyond. So grateful.

She also got my blog post called: "How to Write Your About Me" to rank number 1 on Google (Australia) and page 1, position 5 on Google (US).

Shae, you are such a generous and genuine soul. Not only that — you are brilliant at what you do and it's a total no-brainer from my end to refer you on to friends, clients and members of my course.

Your passion for helping others is inspiring, and you've demystified something that was previously in the 'too hard basket' for me.

Thank you for being you!

Rachel MacDonald / Coach, Writer & Speaker / In Spaces Between

"I really liked Shae's coaching style and she kept me accountable."

Simone Samuels

Shae made the whole SEO concept that can seem really overwhelming, easy and understandable by breaking it down into a system that we can learn and then follow through with on our own later so we don't have to rely on others to manage our SEO.

The use of content as a way to rank higher is a great one that is learnable and Shae made herself available to answer questions as they arose which was a great add-on service.

I really liked Shae's style of coaching with the live interaction, which also kept me accountable each week. I tend to collect courses and don't always follow through but this forced me to, which was great.

Loved the coaching - thanks so much!

Simone Samuels / Holistic Health & Lifestyle Coach / The Wellness Warung

“Shae has an excellent understanding of SEO."

Kristie-Morgan SEO testimonial

Shae worked closely with our company during the initial set up of our website.

With no knowledge of SEO, I engaged Shae for her expert knowledge and enthusiastic approach to helping my business attract the right audience to our website, and to assist with the conversion of these viewers to Morgan Migration clients.

Shae has an excellent understanding of SEO. Her ability to explain the process in plain English (without the unwanted technical terms) ensured that I understood what she was doing and how she was helping our business.

Kristie Morgan / Managing Director / Morgan Immigration Australia

“I finally had come across someone who could help me with my website and SEO in a way that could then see me go on and do it for myself."


I’m fully willing to put up my hand and say I was one of those people who knew they should be doing something about SEO for their business but had firmly placed it in the ‘too hard basket.’ That and the ‘I don’t want to pay a company thousands of dollars to do it’ basket too!

When I found Shae’s training I was so excited. I finally had come across someone who could help me with my website and SEO in a way that could then see me go on and do it for myself long term. The training was great.

Shae is a gifted communicator, highly knowledgeable and personable, and she really took the time to understand my business and how SEO could help me.

If you are an entrepreneur managing a website and not sure what to do about SEO, I highly recommend Shae’s coaching and training. It’s an investment I know is going to come back to me ten-fold.

Julie Parker / CEO & Founder / Beautiful You Coaching Academy

“Shae is an SEO expert. Book her now.”

Linda Edgerton - SEO course testimonial

I was expecting the SEO tips about on-page optimization, but what really surprised me about Shae's coaching - and will benefit me equally - was the copywriting advice about selecting content. I've further clarified my overall themes and have now started to write with these in mind and create a series of posts on specific topics that can be interlinked.

I also liked how Shae emphasised writing your content first and to keep the writing natural when considering SEO. I appreciated being directed to so many useful resources such as page rank and keyword tools, analytics, a site map, and relevant Firefox and WordPress plugins.

Shae’s WordPress tips and checking various elements of my site's set up was invaluable.

I really liked how Shae can adjust the coaching according to my previous experience and focused on areas of most benefit to someone like myself who had limited SEO knowledge. Each module built upon the last and I felt it moved at a steady pace that I could follow. There was no waffle, just useful tips and advice.

Thanks again Shae. This was definitely the ideal way to learn about SEO. It was enjoyable and helpful doing it live via Skype and having you look at my site.

Linda Edgerton / Freelance writer, copy-editor and blogger / Lolly Pop Beach

“I Ioved that Shae made SEO simple."

Kristie Goodwin

Shae provided me with a wealth of simple yet effective tips and strategies to maximise my website’s SEO. She taught me the need to marry the ‘science’ and mechanics of SEO with the ‘art’ of authentic writing to really master SEO. This was a huge relief as I realised that SEO is more about being smart with the tools that are available so you can share your message with a wider audience.

Shae over-delivered in every facet of the course. She provided exceptional levels of support by providing timely and exceptionally detailed feedback on blog posts I was drafting to optimize for SEO.

Shae was adept at explaining abstract and complicated concepts in simple ways. She thoroughly and patiently explained concepts and provided practical examples throughout the sessions to elucidate her points.

I Ioved that Shae made SEO simple.

I really enjoyed the culminating week’s activities where we implemented all of the previous weeks’ content. This was highly practical and was a great way to consolidate my understanding of SEO.

This has been one of the most practical courses I have done to date, without a doubt. Shae is one of those amazing people who has a comprehensive understanding about a complicated topic (SEO) AND can explain this others in an articulate and simple way.

I no longer fear SEO and instead embrace it as a highly effective way to share my message. Thanks Shae.

Dr. Kristy Goodwin / Children’s Technology Researcher + Consultant | Every Chance To Learn

“Since working with Shae my traffic has increased consistently.”

Dr. Nicole Carvill - SEO course testimonial

Shae was fantastic. She explained the concepts in a simple and concise manner. She was also very easy to talk to and happy to answer any question that I had. It's also great to have references to refer to so I haven't felt like I need to remember everything.

I learnt so much from Shae including:

  • How to understand the back end of my website
  • How to structure blogs to optimize for SEO
  • The importance of keywords
  • How to identify keywords and phrases that will bring the most traffic to my site
  • I also learnt more about how important SEO is and that it really isn't such a scary concept and process.

It was a fantastic experience to work with Shae.

Dr. Nicole Carvill / Psychologist / Think Nicole Carvill

“I got so much out of Shae's coaching.”

Ainslie Young - SEO course testimonial

I got so much out of this experience. Before I started working with Shae, I thought I had an understanding of basic SEO, but now I actually have context around SEO principles, which makes it a lot easier to remember and implement the new skills I have developed. Big light switch moments for me were mainly around how to optimize blog posts and using long-tail key words.

I also got a lot out of Shae explaining the back end of our WordPress website, using meta tags, saving images, captions on images, and page titles etc.
I feel a lot more confident in attacking SEO on the backend of our website and writing strategic SEO rich copy. Brilliant!

I really liked how friendly and supportive Shae is and how the sessions have structure but are informal. You can easily jump in and ask a question even if you think it's silly.

The best part about this course is how the sessions are one-on-one, which means we were able to get customised examples to our business.

This made it a lot easier to understand how the SEO principles apply to us.

Ainslie Young / Founder & Owner, / Young The Label

“The combination of total professionalism, loving what she does, crazy talent and solid skills, makes Shae Baxter the SEO Queen.”

To be honest, before working with Shae, getting SEO training was something I had on my to-do list, but I didn’t feel that excited about it.

The advice and training I’d received in the past had been lacklustre and left me puzzled. After my first session with Shae Baxter, I couldn’t believe I was already feeling excited about SEO. Throughout the following sessions I was equipped with the knowledge, resources and skills that I needed.

By the end I felt like a religious convert – ready to tell anyone who’d listen how amazing SEO can be, when done right.

The combination of total professionalism, loving what she does, crazy talent and solid skills, makes Shae Baxter the SEO Queen I’ll recommend in a heartbeat.

The best thing?

Shae truly cares about your business and tailors her teaching to your SEO needs. Thank you Shae!

You’ve helped me slay my SEO demons for good.

Kate Erlenbusch / Promotional Poet for Entrepreneurs / Word Love By Kate

“Shae is a great natural teacher.”

Janie-Bartlett SEO testimonial

I really enjoyed working with Shae. We moved through it easily and each topic evolved naturally from the previous one. I finally learned how to optimize my blog posts and using Ubersuggest to find possible keywords for blog titles and H1 & H2 tags.

I feel much more confident now about what I need to do with my Blog to make sure I get the maximum benefit from it.

I really enjoyed working with Shae. I think she’s a treat and a great natural teacher.

Janie Bartlett / Owner / My Best Friend Is A Bag

"Shae's coaching gave me an arsenal of 'one-percenters.'"

Sheryl Allen SEO testimonial

For me, Shae's SEO coaching consolidated the many fragments of SEO knowledge that I've accumulated into a methodical, do-able series of tasks. It eliminated the FUD (fear, uncertainty, doubt) and delivered the confidence I need to go ahead and talk credibly with my clients about SEO.

I now know that there are no silver bullets for SEO. Her coaching gave me something better: an arsenal of 'one percenters' than can be deployed according to my skills, my clients' skills, clients' business types, budgets, CMS vagaries and more.

I've got plenty to work with. I had a HUGE 'aha' moment about the visitor intent and using 'buying' rather than 'selling' words in keyword phrases. As a copywriter, I'm so used to 'selling' and hadn't really thought much about the buyer intent when they're at their keyboard or device punching in a search term. That's given me a lot to think about!

Shae is relaxed, flexible and knowledge-rich. I love Shae's relaxed, non-intimidating approach. I never felt judged. Shae took the time to understand my patchy background in SEO, what skills I hoped for and then addressed them in a friendly, respectful, easy-to-grasp manner, always providing nuggets of extra know-how along the way and inviting questions.

If I could pick a fourth word, it would be 'generous' ... Shae shared her SEO expertise with a tremendous generosity of spirit; it felt like she really wanted me to learn this stuff.

Since doing Shae’s course I’ve been able to approach my client conversations about SEO with jaw-dropping confidence, whereas before I struggled in the FUD. That is a big shift for me, and one of the key takeaways I hoped for from this course.

I am recommending your SEO coaching and other packages far and wide. What a delight to work with someone who I felt I trusted right from the beginning. I still do.

Sheryl Allen / Copywriter / Over The Page

“Shae is my 100% be my expert in this area. I’ve never got such good advice from anyone on this, I couldn’t recommend her highly enough.”

Shae’s SEO report on my site exposed some massive flaws. The thing is, I kind of knew what I was supposed to be doing when it came to SEO, but of course I wasn’t doing it was I? Like the builder whose house is never complete… Shae’s report of my site was so comprehensive I was blown away – not a stone left unturned.

I know exactly what I need to do and how I need to do it – no excuses now. And I’ll be working really closely with Shae on this going forward.

Shae is a really relaxed but super focused person to work with, which is exactly what I needed. Someone to give it to me straight! Shae will 100% be my expert in this area from now on. I’ve never got such good advice from anyone on this.

I can't recommend her highly enough.

Kate McCormack / Chief Marketing Chick / Kate McCormack Consulting

“Working with Shae was brilliant. Her SEO coaching taught me that SEO isn’t a tool that’s out to stifle my creativity or dim the light of my love for poetic paragraphs.”

Tara Bliss SEO testimonial

Nope. SEO is just a whole different way to instill our writing with creativity. I’m so stoked to be watching my site work harder for me than ever before.

I actually had no idea of how hard my website can work FOR ME behind the scenes.

Tara Bliss / Life Coach, Writer & Mentor / Such Different Skies

"Shae and her SEO coaching was a total game-changer for me andmy blog!"


Clarity, engaging, articulate and fun-loving are just some of the words that come to mind when I think of Shae.

I loved working with Shae.

Every session was crafted in such a connected, interesting and passionate way. For someone who was very new to SEO, Shae made it so easy to navigate what I thought was a very tricky world.

Shae was absolutely delightful - her integrity, honesty and patience enabled me to capture real insights and a solid understanding of SEO.

Shae and her SEO coaching was a total game-changer for me and my blog!

Rachel Campbell / Fertility Blogger and Life Coach / Sprout & Co

"Shae's coaching reinforced the first rule of marketing - it's all about your customer."

Shae is passionate, generous and and expert at what she does.

She didn't just deliver coaching and training - she was truly interested in helping me and went above and beyond to do it.

I felt like she listened and cared and I thought her training was comprehensive and practical.

Mary Anne Plummer / Sydney Couple and Family Specialists

Note for adult content or porn sites: Do NOT apply. The end!