From Little Things BIG Things Grow – Clever Content Tips For Solopreneur Blogging #pbevent 2012

from little things big things grow seo

There will come a time when you….

….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.

Shae Baxter and Darren Rowse (Problogger)Yes you will need to come to Australia to attend this but who cares? What a great excuse to travel πŸ™‚

I learnt a LOT from the two days at the Problogger event, met some great people and I even got my picture taken with Chris Guillebeau. And ladies he’s not too bad on the eye either ;).

(Oops I’m is digressing). Back to the serious stuff…

From Little Things Big Things Come…

..Was the theme of the conference. From the moment the Problogger himself Darren Rowse opened the event with his keynote, the audience was captivated.

Darren set the tone for the event in his introductory keynote about how small actions can have a big impact. We all need to start from somewhere and as Darren explained, he did too all those years ago.

It’s OK To Be Small

The key message from the conference was how doing even the smallest of tasks can achieve great results. When you allow small tasks to become habits, such as Darren did when he wrote 31 days to a better blog, you can do activities that improves your blog.

There are advantages of being small and perhaps small maybe big enough.

Darren says that as a small blogger you have the ability to have a more personal interaction with your readers.

When Darren started Digital Photography School six years ago, there were already quite a few large photography blogs out there. Darren thought he could never be like them but then realized that being small was his advantage. Why? Because those bigger blogs had lost their personality, lost their ability to communicate and to serve their readers in a more personal way.

You can strategically position yourself as a smaller blogger and that’s exactly what Darren did with Digital Photography School. He received emails from readers stating that his blog was perfect for them because the larger blogs were too impersonal.

The other advantage to being small is you can change the direction of your blog very quickly.

If you have a new idea or angle for your blog, you can implement it almost immediately where as you are not given that freedom with a larger blog.

Look For Sparks

This section of Darren’s keynote was fantastic. He says to look for sparks of energy that you can fan into a bit of fire and grow them.

Stay with me, this is not as airy fairy as it sounds and it has made me think how to approach my blog and business going forward.

As you start to think of ways to monetize your blog, train yourself to look for sparks of energy that you can turn into something amazing.

For example:

  • What is it that gives YOU energy as a blogger? What topics do you enjoy writing about? What types of posts flow easily and what types do you struggle to write about? You need to pay attention to this because you’ll find your readers will respond to them differently.
  • What are your readers gathering around? What are your readers responding to? If you can align what your readers get excited about to what you get excited about, then you’ve hit the jackpot.
  • What are potential collaborators responding to?
  • Where is momentum growing? A good example of this is iphone photography. Darren noticed this trend and he released an iphone photography ebook.

These are all things you need to train yourself to pay attention to.

How To Turn Visitors Into Raving Fans

Darren and Chris spoke about how to build a tribe of raving fans.

Engaged readers are more likely to get something out of your blog.

Are your readers changed by what they are reading? If you want to bring about change, whatever that maybe, then you need to be engaging your readers.

Introducing Chris….

Shae Baxter and Chris Guillebeau…who says too many people focus on tactics as opposed to the bigger picture. Chris also says that your blog will succeed because of your readers no matter what form of business model you have.Β 

You give people a reason to care, to give you their time, trust and attention.

For example, Chris wanted to find out more about his readers. So he gave an example of an experiment he did where he wrote back to every person who joined his email list.

It was as simple as dropping a one-line sentence such as, “Hey Carly, thanks for subscribing and I hope you enjoy the blog.”

He spent just a few minutes a day doing this and did this for the first 10,000 people that subscribed to his blog.

Chris’s philosophy was he believed in creating a collective impact. While he acknowledged it wasn’t a world-changing event for 10,000 people with one little email, Chris knew his readers could write to him if they had a question about something.

Big Traffic Is Not Chris Guillebeau’s Goal

In fact, Chris has no idea how many people visit his blog. He does not check his site’s stats at all. What Chris focus’s on exclusively is subscribers.

Now It’s Your Turn

Of course all this is nothing if I don’t implement and take action.

So what are your blogging plans and goals? Do you have a grand vision for your blog?

How will you hold yourself accountable?

(Tell us exactly what you plan to do).

Let me know and leave a comment below.

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  1. Hey! Loving the new/adjusted approach. That post was a really interesting read and the page looks fab.

    Wish I could have made it to the networking drinks – looks like you had a great time.

    • Hey Hollie. Glad you love the new approach. I can’t wait to show it all off to the world. Ha ha. You will definitely have to come to Problogger next year. It was such a great event.

  2. I went to Problogger in past years and found it fantastic. Thanks for sharing the things you liked most.

    And it sounds like great change is in the wind for Miss Sassy in 2013, I look forward to reading about it.

  3. Great article, full of some good tips for bloggers. Looking forward to seeing all the things you have planned for 2013 πŸ™‚

  4. Hey Miss Sassy! Congrats on the clarity and courage to launch into bigger things πŸ™‚

    I’ve got plans for my blog next year to be more interactive, with more password protected webpages for my subscribers. And I want to get more images on my blogposts.

    I’m currently rewriiting the pages on my website and hope to have it finished by the end of the year, woohoo!

    As for accountability, I have my mastermind group at the moment. I also have plans to launch Action Power Hour and Business Bootcamp to help me (and others) get the important things done πŸ™‚ Stay tuned!

    • Hi Erin, thanks for your comment. And wow your plans sounds amazing. Mastermind groups are great really do hold you accountable. Be sure to keep us updated on your goals and outcomes in 2013. It is going to be a great year. πŸ™‚

  5. What an awesome post. I too am making big changes in 2013, with the introduction of a new blog/website aimed at helping NZ women into business, showing them it is not that hard and not that expensive. I have found that there seems to be a huge barrier for some people that starting a website and business has to be hard, but really, with a few hours a day you can do anything.

    I look forward to what you have to offer in 2013, as your services might be of use to me πŸ™‚


    • Aww thanks Renee. I really enjoyed writing this post. I love the idea of your website helping women into business. There can be many barriers but I do think a lot of those are self-imposed or perceived barriers too. If you can show them the way I believe this would be such a valuable service to your target market.

      Yes do stick around. If you want to write better web content and get found on search engines, then my advice will help you do just that. Stay in touch.

  6. Great work Shae. Loving the new vigour I can hear in your post. It’s really relevant for me as I’ve just launched our blog for our new production partnership. It’s prompted me to think about the power of the community and the importance of making people feel connected to you.


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