There will come a time when you….
….must attend the Problogger #PB training event. If you ever get the opportunity to attend, be sure to go.
It’s OK To Be Small
The key message from the conference was how doing even the smallest of tasks can achieve great results. When you allow small tasks to become habits, such as Darren did when he wrote 31 days to a better blog, you can do activities that improves your blog.
There are advantages of being small and perhaps small maybe big enough.
Darren says that as a small blogger you have the ability to have a more personal interaction with your readers.
When Darren started Digital Photography School six years ago, there were already quite a few large photography blogs out there. Darren thought he could never be like them but then realized that being small was his advantage. Why? Because those bigger blogs had lost their personality, lost their ability to communicate and to serve their readers in a more personal way.
You can strategically position yourself as a smaller blogger and that’s exactly what Darren did with Digital Photography School. He received emails from readers stating that his blog was perfect for them because the larger blogs were too impersonal.
The other advantage to being small is you can change the direction of your blog very quickly.
If you have a new idea or angle for your blog, you can implement it almost immediately where as you are not given that freedom with a larger blog.
Look For Sparks
This section of Darren’s keynote was fantastic. He says to look for sparks of energy that you can fan into a bit of fire and grow them.
Stay with me, this is not as airy fairy as it sounds and it has made me think how to approach my blog and business going forward.
As you start to think of ways to monetize your blog, train yourself to look for sparks of energy that you can turn into something amazing.
- What is it that gives YOU energy as a blogger? What topics do you enjoy writing about? What types of posts flow easily and what types do you struggle to write about? You need to pay attention to this because you’ll find your readers will respond to them differently.
- What are your readers gathering around? What are your readers responding to? If you can align what your readers get excited about to what you get excited about, then you’ve hit the jackpot.
- What are potential collaborators responding to?
- Where is momentum growing? A good example of this is iphone photography. Darren noticed this trend and he released an iphone photography ebook.
These are all things you need to train yourself to pay attention to.
How To Turn Visitors Into Raving Fans
Darren and Chris spoke about how to build a tribe of raving fans.
Engaged readers are more likely to get something out of your blog.
Are your readers changed by what they are reading? If you want to bring about change, whatever that maybe, then you need to be engaging your readers.
You give people a reason to care, to give you their time, trust and attention.
For example, Chris wanted to find out more about his readers. So he gave an example of an experiment he did where he wrote back to every person who joined his email list.
It was as simple as dropping a one-line sentence such as, “Hey Carly, thanks for subscribing and I hope you enjoy the blog.”
He spent just a few minutes a day doing this and did this for the first 10,000 people that subscribed to his blog.
Chris’s philosophy was he believed in creating a collective impact. While he acknowledged it wasn’t a world-changing event for 10,000 people with one little email, Chris knew his readers could write to him if they had a question about something.
Big Traffic Is Not Chris Guillebeau’s Goal
In fact, Chris has no idea how many people visit his blog. He does not check his site’s stats at all. What Chris focus’s on exclusively is subscribers.
Now It’s Your Turn
Of course all this is nothing if I don’t implement and take action.
So what are your blogging plans and goals? Do you have a grand vision for your blog?
How will you hold yourself accountable?
(Tell us exactly what you plan to do).
Let me know and leave a comment below.