There’s one WordPress SEO tip that can help you to rank higher in search engines. And don’t worry it doesn’t involve any black hat shenanigans or illegal activity.
This tip is so easy and 100% in your control. Yet almost no one – solopreneurs and micro businesses – ever do this.
(The truth is not too many people talk about it.)
Interlink your WordPress blog posts and pages.
(This tip works no matter what content management system you use.)
I know some of you do this already. But 4 weeks into my SEO Course it’s obvious to me not many people know how to do this properly. Or they’re not consciously thinking about what pages on their own site to link to.
Internal links are HUGE for getting ranked on search engines because you can control everything about them.
Do NOT overlook this. You are in the driver’s seat as to how to steer your content in the direction of other posts or pages on your site you can link to.
Today I’m going to show you how.
First, let me explain why internal linking is so important.
Why Internal Linking Is Necessary
Links help spread “link juice” to the pages they link to. It means they pass ranking power from one page to another.
When it comes to internal links, each of your links passes link juice to the other pages. That is, you are helping other content on your site get ranked.
These are links that point your readers from one page to another on your site. I’ve already linked to one of my own pages above – to my SEO Crash Course page.
Internal linking is important because you’re telling the search engines how to find all the different pages on your site.
Not only is internal linking good for SEO, it helps keeps readers on your site longer. It helps your readers – especially new visitors to your site – find other information that is relevant to them.
This could make or break whether they decide to sign up to your email list. You got to give people an opportunity to engage with your content and showcase your knowledge and expertise. Interlinking to other content on your site helps to give people this opportunity.
Internal linking is also a great opportunity for you to link to pages on your site that don’t get many links. In other words, don’t always link to your homepage.
For blog posts, it helps people to access other pages on your site that your readers may not have read.
For ecommerce sites, be sure to link to product pages and other important pages deeper in the hierarchy.
When you keep readers on you site for longer, it helps to reduce your bounce rate. A low bounce rate is essential because it’s a signal to the search engines that people are hanging around and therefore your site must be pretty good. Thus, a low bounce rate helps to influence search engines to rank your website high in the search results.
Linking to yourself is essential. If noone else is going to link to you, who is?
Look no further than Wikipedia to see a website that has mastered the art of interlinking their own content.
How You Should Link To Yourself
It’s one thing to know that you should link to other pages on your site but it’s another to know how to link to them.
You should aim to link to pages you want to rank for. These pages should be your most popular or most profitable pages within your site.
But before you go an internal link campaign, there are some things you should be aware of first.
As I mentioned above, a great strategy is to link to popular pages on your site.
How do you find out what your most popular pages are?
Go to your Google Analytics and see what keywords are bringing you traffic to your site.
Link to those articles or pages that you’re currently getting traffic for. You have a better chance to rank higher for articles or pages you’re already getting traffic for than it is to rank for something new.
A Word On Anchor Text
The words you use to link to other pages on your site is important. Search engines like relevance. You want to link to pages that are relevant to the original page. For example, if you have a site about food coaching, you want to internally link to pages or posts about healthy food recipes and clean eating tips.
Next, make sure you use relevant anchor text. Anchor text is the words you use for your link. Using the right anchor text helps to rank your pages and posts. Instead of saying “For more information on healthy food tips, click here,” instead say, “Read more about healthy food tips.”
You want to rank for your chosen keyword and not for “click here.” You don’t want Google bringing you traffic for irrelevant keywords. This will only bring the wrong type of people to your site who will likely click away immediately, which means your bounce rate will be high. You don’t want that.
How Search Engines Work According To SEO Experts
Don’t keep linking to the same page or article from the same page. Some SEO experts believe that only the first link from one page to another counts. This means that search engines only calculate and follow the first link.
So only link to the same page once. Link to other things from the same page instead.
The other thing some SEO types believe is that the articles or pages you link to higher towards the beginning of your content passes more link juice.
The theory is if you link to pages above-the-fold, it’s likely to be more important than a link near the bottom of the page.
So I suggest to interlink important pages near the top of the fold as possible.
I want you to take action on what you’ve just read.
Every time you write a new blog post or add a new page of content, think consciously what pages you can interlink to. You’ve probably already created a lot of content on your site. So think about what articles you can link to that is relevant to your current article or page.
Aim to link to 2 to 3 blog posts each time you write a new post. But make sure it’s relevant. Don’t link to articles that aren’t relevant just for the sake of it.
If you have an ecommerce site, think about how you can internally link to specific products on your site, especially products deeper in the hierarchy.
Remember, the homepage is not always the most relevant landing page for your audience. If you can create deep links to pages across your entire site, this will help your internal pages rank for specific keywords.
Search engine benefits aside, this helps to provide a better user experience for your reader or customer. You’re helping to attract more targeted people to your site, which means a lower bounce rate and higher conversion rates.
Leave a comment below this post letting me know how you are going to start linking to other internal pages on your site and what you most liked about this post.