Is blogging dead?
It’s a question that I hear flying around the Interwebs from time to time. But please do not believe it for a minute.
Blogging DOES work and I have the proof.
I was on a coaching call with a client yesterday and I was giving her a tutorial on Google Analytics.
We were looking at her analytic stats and at the same time I was showing her mine. And I was pleasantly surprised at what I saw.
Blogging is a major driver of traffic for me and for many online marketing professionals. It’s an essential part of my online marketing strategy. If I didn’t blog, I would struggle to get returning visitors to my site as well as new visitors and it’s both of these metrics we want to increase.
But here’s the best part. Blogging CONVERTS. It converts into email subscribers.
Not a bad way to grow your email list! And this is a huge reason why I blog and why I believe most online businesses should be blogging.
The bottom line is I use a blog to help people with free content about SEO, which then helps me to get new leads and more email subscribers.
But here’s why I’m really telling you that blogging is so effective. Actually it’s NOT only me. One of my regular keyword report clients Alicia Rittenhouse summed it up perfectly.
Social media posts may have a life span of 24-48 hours. A blog post lives on forever.
That’s right. A blog post that’s been optimized for SEO… lives on forever.
Now you should know by now I am completely transparent when it comes to showing my results. I want to draw your attention to two particular blog posts.
The two blog posts I’ve pointed to are blog posts I wrote well over three years ago on my old domain. Yet, these blog posts are still sending me a huge amount of traffic and the post ‘how to spy on competitor’s keywords‘ is the second most viewed page after my homepage in the last 30 days – three years after I published it.
These three blog posts are also posts I wrote over three years ago. As you can see, I still get a reasonable amount of traffic from these posts after all this time.
But these posts would not be popular today if I hadn’t optimised them. Below is a list of the keywords from my Google Webmaster Tools account that people are typing into Google to find my posts.
As you can see the majority of the keywords are based around ‘how to find competitor keywords,’ ‘how to check competitor keywords,’ ‘client avatar,’ ‘ideal customer avatar,’ and ‘find competitor keywords,’ and so on. These are the keywords that are sending me all this traffic years after I published those posts.
And it’s no wonder these posts are sending all this traffic. I’m ranked #1 on Google for ‘ideal customer avatar’ and ‘ideal client avatar’ and #2 for ‘how to spy on competitor’s keywords and #7 for ‘spy competitor’s keywords.
This is what happens when you get Google to do some of the heavy lifting for you.
So how does this apply to you?
Last week I wrote a post about how I got my blog post on page 1 on Google after 2 days.
I recommend you read it if you haven’t because I used the same optimisation tactics on these blog posts that are still sending me traffic to my site after all these years.
But here’s a recap of the basic optimisation tactics I used to optimise these posts that are still bringing me traffic:
- As always I did my keyword research and selected my phrases I wanted to rank for
- I used the EXACT match key phrase, for example, “how to spy on competitor’s keywords,’ in the URL
- I used a variation of the key phrase in the page title and meta description (note, I could have also used the exact match phrase in the page title and description but I chose not to)
- I used a variation of the keywords in the copy but not the exact match phrases
But here’s the kicker. None of these posts have any back links of real value pointing at them. It’s widely documented that Google favours websites with back links to them but these posts don’t. Yet they’re still on page 1 of Google and I’m getting consistent traffic every month.
As Alicia stated, blog posts that are optimised will live on forever. There’s no better example of leverage than this.
If you’ve been on the fence about SEO and blogging, then you need to reconsider your position.
Do you have any blog posts or web pages that still send you traffic long after you published them?
I would love to hear what’s been working for you in the comments below.
Did you read my post last week on how I got my blog post on the first page of Google (after 2 days)?