I look at a lot of websites and I have to say many have lost that lovin’ feeling….
….Or many never had it in the first place.
And today being Valentines Day it’s time to show your website love – some Google love.
Let’s shout it out together…..
“It’s Time To Show Your Website Some Google Love”
Great. So on that note, let’s get lovey dovey. Here are 3 simple ways to get romantic with the Big G…. and your readers will love YOU for it.
1. Structure Your Site Around Keywords
Your readers and the search engines prefer a structured site. And one way to do that is to optimize your categories for your main keywords.
If you use WordPress, it allows you to create categories to group related posts. This makes it easy for visitors to find the information they’re after.
WordPress lists these categories as links in the right sidebar on every page of your blog.
Most websites target a variety of audiences and each is searching for something different. For the best SEO results, you should create a category for each of your main keywords because it provides you a series of target keywords on every page, which is also helpful to your readers. This concept is also known as clustering or theming.
On another note, this is one of the reasons why you need to consider your content first before designing and building your website.
When you structure your site like this, it provides a better user experience for your readers and allows you to target many different keywords throughout your entire website, while also still focusing on a small amount of keywords per page.
The other benefit is it allows you to target both broad or short keywords such as camera, fitness, pets, car etc, and specific keywords such as Nikon D90 SLR.
2. No Canonical URL specified
Type in your domain name, www.domain.com and visit your homepage.
Does it redirect to some other URL? If so, that’s NOT good.
The home page should be at www.domain.com or domain.com, not at some different URL. Many websites redirect the visitor to a new URL, such as www.domain.com/home.html or www.domain.com/web/store/index.php.
But this is problem.
Out of all your web pages, it’s your homepage that gets linked to the most. That means they link to your domain www.domain.com. But some people will link to the actual URL, such as www.domain.com/home.html. In your eyes, these are both links to your home page but they actually point to two distinct URLs.
To the search engines, these are links to two separate pages, which means these links are being split up. For example, rather than having 50 links giving power to your home page, you’ve got 25 links giving power to one URL and the other 25 giving power to another. If you have only one URL associated with your home page then it would get the full power of all the inbound links, which means it will earn more trust and authority.
3. Optimize Your URLs – Eliminate Common Function Words
Google looks to the URLs to determine what your page is about. And simple-to-understand URLs is better for search engines and your readers. Many people use their blog post title as part of the URL, which we’ll discuss in a moment.
So instead of your URLs looking like this:
You can control how your URLs appear like this:
Because many bloggers use their blog post title as part of the URL, you’ll end up with heaps of words like, “at”, “to”, “the”, “and”, “if”, “but”, and in the above example, the word “for”. You only want important keywords in the URL so you are best to delete these common function words like so:
These utility words do nothing for SEO and you want to use as few words as possible while still being relevant to Google and your readers. Grammar has no place here.
Do Your Own SEO Audit
Now it’s your turn. Go through your website and review your categories, keywords, domain and URL structure. Can you see where you can make some improvements? If so, let me know below and tell me which parts of your website you can improve or need help with for SEO purposes.
* One important point to remember is if you ever you change a page’s URL, you need to redirect the old URL to the new one. If you don’t, all old links will point to a page that no longer exists, including any search results. And this is of no benefit to your readers. You will need to set up a 301 redirect to redirect the incorrect link to the correct URL. WordPress has plugins to do this.