Why You Should Edit Your Permalink In WordPress (To Make Google Love You More)

WordPress SEO URL

There’s another WordPress SEO tip that almost noone ever does – especially newbie bloggers and solo businesses.

And like interlinking your WordPress SEO posts…it’s something YOU have control over.

To be fair, it’s something that many people are simply not aware of.

When it comes to SEO, I like to share with you the things you have control of  – that is the things you can do on your own site that will help Google love you more.

Edit your permalink in WordPress…. also called the page slug.

Yep that’s it people.

So simple. So easy.

For those that have absolutely no idea what I’m talking about, I’m referring to the part of the URL that comes after your base domain. For example:


Wordpress Permalink Structure



In this case, the page slug or permalink URL is: how-to-spy-on-competitors-keywords/

Why You Should Edit The Permalink URL

The permalink (or the page slug) is a great place to optimise for keywords.

As you can see in the above example, the keywords I optimised for was, “how to spy on competitors keywords.”

So the first thing you need to do is find what keyword phrase you want to optimise for. Once you do, include the keyword phrase.

The reason you need to edit the permalink is because WordPress by default, will include every word from your headline with hyphens between each word.

In most cases, they’re usually too long and include unnecessary words that won’t help you rank higher in the search engines.

Let me give you an example.

Say you wrote a post with the headline, “The Hunger Games Guide To Bikram Yoga (What They Don’t Tell You).”

(This is completely made up BTW).

By default WordPress will use every word in the headline in the URL with a hyphen between them.

So it would look like this: www.bikramyoga.com/the-hunger-games-guide-to-bikram-yoga-what-they-don’t-tell-you

This is a little long for a URL and I wouldn’t want it to look like this. The keywords are farther away from the beginning of the URL.

I can adjust the permalink manually and change it to be “www.bikramyoga.com/guide-to-bikram-yoga.

Should the “guide to bikram yoga” be my target keyword phrase, it now appears right next to the base domain. This is good because this relevant keyword is what I want this page to rank for.

Some Permalink / Page Slug Tips

  • Get rid of words that have nothing to do with SEO. There’s no place for grammar or a sentence here. You want to use as few words as possible so cull words such as “to”, “the”, “is”, “at” etc.
  • Like most meta tags, Google likes to see words at the beginning to determine what your page is about than than words at the end. The permalink is no exception.
  • Keep it short. Long is ugly. People tend to cut and paste URLs to use as links.
  • Only edit the permalink if the article or page is unpublished. If you’ve previously published the page, you will need to set up a redirect because it will become a broken link.

So How Do I Change The Permalink?

It’s easy.

Go into your WordPress editor and edit the permalink structure right below the headline as follows:
How To Edit WordPress Permalink StructureOK So What Are YOU Going To Do Now?

You’re going to edit your permalink from now on aren’t you?

Well almost. Remember I said you will need to set up a redirect if you edit any published articles or web pages.

If not, you will remember to edit the permalink the next time you write a blog post or create an additional page on your WordPress site.

If you know someone who would LOVE this little tip, send them a link to this post. You’d be surprised as to how many new (and even established WordPress users and bloggers) know very little about this. It’s one of those pesky little WordPress tips that hides under the radar.

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  1. Nice post Shae. I also like edited Permalinks because they make it easier to view the “Content” in your Google Analytics account and easily see which post is which.

    I also think it’s worth mentioning that Permalinks need to be set up in order to include the Post Name (and therefore keywords) in the URL. I don’t think that happens automatically so some readers might have dates or numbers in their URLs instead of keywords.

  2. Thanks Shae. i’m learning so much from all your posts. Can’t wait to get my new website up and running!

  3. Thanks for the tip. I never really knew whether to change that slug or not – I’ll definitely do it next time!


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