If you haven’t got a website yet or you’re thinking of a redesign, then you need to read this. I wrote a guest post on the fabulous Grassroots Internet Strategy website a while back about some things people should be aware of before working with a web developer. My experience has led me to believe […]
Do you sell stuff? Offer a service? Can people buy stuff from your website? If so, this article is for you. If you offer a valuable product or service, then you need to ensure your website copy is written in a way that persuades your prospect to exchange their hard earned cash. It’s not always […]
Right now blogger extraordinaire Chris Garrett is saying “Content is the currency of social media.” Well content is the currency of any online media, especially blogs and websites. Earlier I wrote about the importance of making your first sentence a short one to get people to start reading your content. However before anyone will read […]
We all want to have the perfect width. Whether it’s for our waistline, hips or stomach, there’s also a perfect width size for your blog’s content. In my last post I shared with you that master copywriter Joe Sugarman makes his first sentence a short one. This is a technique you can easily apply when […]
I’m going to tell you a secret. The secret is: Short sentences stand out. They create impact because they’re quick to read, easy to understand and they balance out longer sentences, like this one. And they draw the eye.
You’re probably leaving money on the table. I’ve seen so many websites leave money on the table because of badly written and formatted content. Poor choice of words, improper grammar, long, clunky paragraphs, incorrect page titles, lack of white space, obscure sentence structure, inconsistent writing style – the list goes on.
Listen up sassy one. If you think that quality writing, correct grammar and spelling don’t matter online, you’re WRONG! There is a school of thought out there in Internet land that grammar, spelling and punctuation are not important for Writing Web Content.
Have a think about your own experiences online. How much of your behavior is conscious and subconscious? How much patience do you really have on the web? If you can understand some of your own online behavior then you will be in a better position to understand some of your reader’s online behavior.
Yawn…….. Most people yawn when they see it. Jakob Nielson calls it blah-blah text. That is, a block of words that users skip when they arrive at a page, most typically the homepage. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists or hypertext links.
Yes you heard me. People aren’t reading your content. They have far more important things to do. So What Are People Doing When They Go To Your Website?