Did I really just say that? Can SEO really make you a better lover?
Well what I do know is SEO will help increase your reach and grow your business.
(Don’t you hate those lame headlines?) 😉
I should have called it 51 SEO Tips To Get To Page 1 On Google, because that’s really what can happen.
Google’s intention is to return the most relevant search results to a particular question or query. There are around 200 factors that help determine where you appear in Google’s search results. That’s a lot of variables but if you’ve been a client of mine, you will know I’m a big believer in going for the low-hanging fruit. That is, work on the things you have control of.
Everyone loves a good tip, right? I’ve put together 51 SEO tips that even a novice can use.
Here we go:
1. Copy is one of the most important aspects of onsite Search Engine Optimization. Forget about the search engines as you write your copy and always write for your reader first and foremost.
2. Forget about keyword density. It’s old-hat SEO. If you don’t know what I’m talking about, good.
3. Fresh content can help to improve your rankings. It adds relevancy to your site. Did I say you should be blogging…regularly?
4. If you’re building and designing a new site, consider SEO from the outset. It should not be an after-thought and retro-fitting is not ideal.
5. Don’t optimise for single keywords. Optimise for phrases. Focus on writing pages for specific keywords and phrases.
6. Unless you are a household name, put your business name at the end of the page title.
7. Always make sure you create unique page title for every page and post on your website.
8. Be sure to include your focus keyword in the page title. Preferably at the beginning of the page title.
9. Like the page title, you need to create a unique meta description for each page on your website. If you don’t, Google will decide what to display for you and you don’t want that to happen.
10. Don’t stuff your content with keywords. Google wants you to write authentic, original, quality content. You can get penalised if you use your keyword too many times.
11. Link out to others if it will be useful to your readers. It’s a great way to encourage other people to link to you and build relationships.
12. Don’t buy links. Ever. Just don’t.
13. Optimise your images. There are two ways. Optimise the filename and the alt text with your keyword.
14. Only use one H1 tag per page.
15. You can use multiple H2 or H3 tags on the same page.
16. Put the effort into creating the best search engine ad you possibly can. Why? Because the only way to get traffic to your website from the search engines is for people to actually click on your search engine listing.
17. Internally link to your other pages and posts. See what I did here?
18. Install the Yoast SEO plugin. If you use the All in One SEO pack, that is fine too.
19. Do keyword research. The reason people don’t rank on Google is because they’re trying to rank for ultra competitive keywords such as “business coaching.” Seriously, think how many business coaches are out there already? Trying to rank for keywords such as “business coaching” will require a huge effort on your part. Not worth it.
20. Instead take advantage of long tail keywords. Think “business coach” vs. “why you need a business coach.” These related phrases are much easier to rank for because they are less competitive. Make it easy for yourself to rank on Google.
21. Not only should you use long tail keywords, you want to use keywords that indicate strong searcher intent. For example, Person A is searching for “cat diseases and symptoms” vs. Person B is searching for “cat urinary tract infection treatment.” The first phrase is general and information-oriented. The searcher is in browsing mode. The second phrase indicates the searcher wants a solution now and is more likely to convert into a paying client a lot sooner than the first searcher. Whose closer to the end of the sales funnel? Person B.
22. SEO is a wasted opportunity if you don’t have a strong call to action. All that traffic you get has gone by the way-side. Your call to action needs to be crystal clear.
23. Don’t optimise for multiple keywords on the same page. This will only confuse the search engines. Optimise for one main keyword per page. Did I mention blogging?
24. Get on Google Plus. I know you’re resisting it but seriously move on. Google is rewarding rankings to those people that are active on Google Plus. If you want to be found on search, use Google Plus.
25. Not only that, the introduction of Author Rank means that Google knows who authored a story, and it might somehow alter the rankings of that story, perhaps give it a boost if authored by someone deemed trustworthy. This means Google will start connecting ranking factors to individual authors – not just the websites hosting the author’s content. Get on Google Plus.
26. Submit your website to Google Webmaster Tools. It helps Google to find your website quicker and it also provides you with great data about the performance of your website such as what keywords are sending your site traffic.
27. If you’re new to SEO, read the Moz Beginners Guide to SEO. It’s been read over 1 million times.
28. Put your keyword in the website URL or permalink. This is another significant ranking signal.
29. There’s debate in the SEO community about what a good bounce rate is and it varies from industry to industry. But the objective is to keep your bounce rate as low as possible.
30. Make sure you have installed Google Analytics correctly and from the start. My developer installed the Google Analyticator plugin for me.
31. Use free keyword tools such as Ubersuggest, Google Suggest and Google Trends to find related and semantically-related keywords.
32. Share and promote your content. Sharing gets you links and traffics and you need to let people know about your good work. So don’t hold back and share away on Google Plus, Facebook, Twitter, Pinterest, LinkedIn, in your newsletter etc.
33. Don’t worry about the no-follow link and don’t let it stop you from guest-posting on other blogs. As one expert pointed out, “if a link is from a strong site and will pass traffic then I think you should go and get it.”
34. While getting a link from another website is easier said than done, there are some ways you can create links yourself. Leave comments on other people’s blogs. But don’t spam them and be sure to leave helpful comments and interact with the community. Blog comments can drive visitors to your site.
35. Write long, in-depth quality content. According to Content Verve, the average web page ranking on Google has over 2000 words. There’s also evidence that in-depth articles get more shares and links than short, superficial ones. The point is to not write long content just to please the search engines but to write insightful content that is valuable to your audience.
36. Rand Fishkin from Moz has stated to “don’t worry too much about targeting a keyword phrase in more than one post. If at first you don’t succeed, try again! Google has no penalty for a blog that publishes 3-4 posts all chasing the same keyword.”
37. Make sure your site is responsive. Responsive design is good for SEO.
38. Page speed matters. This cannot be overstated. If you hate waiting more than 10 seconds for a web page to load, you can bet that Google does too. Google has indeed confirmed that it incorporates site speed into its ranking algorithm. Check your page speed here.
39. Set up a 301 redirect If you change a page’s URL. It will ensure that users and search engines find the right page.
40. You have to be clear about who your ideal client is and your niche. It’s so much harder to do SEO if you don’t have clarity about your ideal client.
41. Answer your ideal client’s questions. People are usually searching for information about questions (and in many cases, problems) they have around your product or service. Blogging is perfect for this.
42. Check your domain authority on Open Site Explorer. The higher it is, the more likely you will rank on search engines.
43. The keyword meta tag is completely useless. Google does not use the keywords meta tag in web ranking. Google said so.
44. Strategic guest posting. Find good quality guest posting opportunities that are relevant to your niche or industry. Caylie Price is a prolific guest blogger and runs a seductive guest blogging program.
45. If you’re a local business, make sure the page title and meta description includes your location.
46. Make sure links to your site and within your site use your keyword phrase. For example, if you key phrase is “pink ballerina shoes” then link to “pink ballerina shoes” not “click here.”
47. Use WordPress. Period. Unless you have an ecommerce site, then Shopify is fine.
48. Use the Broken Link Checker for WordPress plugin. This plugin will help you identify broken links on your website so you can fix them. Search engines don’t like broken links.
49. Keywords in the page title and follow through and use them on the page. My friend Melinda Samson at Grassroots Internet Strategy says, “If someone finds you in Google by searching for a specific keyword, once they visit your website, they want to see (and see fast!) that they’ve found what they were searching for.” In other words, if the same keywords aren’t used in the headline, or prominently on the page, the visitor might quickly hit the “back” button to get out of there fast.
50. Permalinks and URLs are mean to be short, not long. The URL should only include important words, rather than every word from the title of your article.
51. Get organic traffic to your site by predicting the future. No kidding. Click here to read this juicy tip. Proof inside.
Is this an absolute list? Absolutely not. Who knows. I might get around to creating another 50 SEO tips to round it up to 101 SEO tips for a future blog post. Stay tuned.
Questions about any of these tips? Can you add anymore to the list? Let me know in the comments below.
Did you watch my video I recorded last week on how to do keyword research? You don’t want to miss it.